Bluelink Privacy Policy

Last modified: March 2026

Introduction

Hyundai Translead, its parent company, subsidiaries, and affiliates (“Hyundai,” “HT,” “Company,” “we,” “us” or “our”) are committed to privacy and transparency. We respect your privacy and are committed to protecting it through our compliance with this policy.

This policy describes how we collect, use, disclose and otherwise process the personal information described in this Privacy Policy, as well as the rights and choices individuals have regarding such personal information. If you are a California resident, please review our California Privacy Supplement for additional information about our information practices and your California privacy rights as required by California privacy law, including your right to opt out of sales of personal information.

This policy applies to information we collect:

On this Website or the Bluelink Fleet Website.
In email, text, and other electronic messages between you and this Website.
Through mobile and desktop applications you download from this Website, which provide dedicated non-browser-based interaction between you and this Website.
When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.

It does not apply to information collected by:

Us offline or through any other means, including on any other website operated by Company or any third party (including our affiliates and subsidiaries); or
Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or through the Website.
Company does not knowingly collect, process, access or intend to access the personal information of persons residing outside of the U.S., including in Europe and China. If you do not reside in the U.S., you should visit the Hyundai-affiliated website that is applicable to your country or region.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Children Under the Age of 18

Our Website is not intended for children under 18 years of age. No one under age 18 may provide any personal information to or on the Website. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this Website or, through any of its features, register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at legal@hyundaitranslead.com

California residents under 16 years of age may have additional rights regarding the collection and sale of their personal information. Please see “Your State Privacy Rights” below for more information.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Websites, including information:

By which you may be personally identified, such as name, postal address, email address, telephone number, any other identifier by which you may be contacted online or offline (“personal information”);
That is about you but individually does not identify you; and/or
About your internet connection, the equipment you use to access our Websites, and usage details.

We collect this information:

Directly from you when you provide it to us.
Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
From third parties, for example, our business partners.

Information You Provide to Us

The information we collect on or through our Websites may include:

Information that you provide by filling in forms on our Websites. This includes information provided at the time of registering to use our Websites, subscribing, posting material, or requesting further services. We may also ask you for information when you report a problem with our Websites.
Records and copies of your correspondence (including email addresses) if you contact us.
Details of transactions you carry out through our Websites and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Websites.
Your search queries on the Websites.

You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the Website, or transmitted to other users of the Website or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Although you may set certain privacy settings for such information by logging into your account profile, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically may include personal information, we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

Estimate our audience size and usage patterns.
Store information about your preferences, allowing us to customize our Website according to your individual interests.
Speed up your searches.
Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
Web Beacons. Pages of our Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see ‘Choices About How We Use and Disclose Your Information.”

We do not collect personal information automatically, but we may tie this information to personal information about you that we collect from other sources or you provide to us.

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see “Choices About How We Use and Disclose Your Information.”

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

To present our Websites and its contents to you.
To provide you with information, products, or services that you request from us. • To fulfill any other purpose for which you provide it.
To provide you with notices about your account.
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
To notify you about changes to our Websites or any products or services we offer or provide though it.
To allow you to participate in interactive features on our Websites.
In any other way we may describe when you provide the information.
For any other purpose with your consent.

We may also use your information to contact you about our own goods and services that may be of interest to you. If you do not want us to use your information in this way, please check the relevant box located on the form on which we collect your data or adjust your user preferences in your account profile. For more information, see “Choices About How We Use and Disclose Your Information.”

We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

To our parent companies, subsidiaries and affiliates.
To contractors, service providers, and other third parties we use to support our business
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Hyundai Translead’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Hyundai Translead about our Website users is among the assets transferred.
To fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.
With your consent.

We may also disclose your personal information:

To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Hyundai Translead, our customers, or others.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
Promotional Offers from the Company. If you do not wish to have your email address or contact information used by the Company to promote our own or third parties’ products or services, you can opt-out by checking the relevant box located on the form on which we collect your or by logging into the Website and adjusting your user preferences in your account profile by checking or unchecking the relevant boxes or by] sending us an email stating your request to marketing@hyundaitranslead.com. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions.
Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, you can opt-out.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.

Residents of certain states, such as California, Nevada, Colorado, Connecticut, Virginia, and Utah may have additional personal information rights and choices. Please see Your State Privacy Rights for more information.

Accessing and Correcting Your Information

You can review and change your personal information by logging into the Website and visiting your account profile page.

You may also send us an email at marketing@hyundaitranslead.com to request access to, correct or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your User Contributions from the Website, copies of your User Contributions may remain viewable in cached and archived pages or might have been copied or stored by other Website users. Proper access and use of information provided on the Website, including User Contributions, is governed by our Terms of Use.

Your State Privacy Rights

California Users: State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information. To learn more about California residents’ privacy rights, visit https://oag.ca.gov/privacy/ccpa or https://cppa.ca.gov/. California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please write us at: 8880 Rio San Diego Drive, Suite 600, San Diego California 92108.

If you are a California resident, please see our California Privacy Supplement below.

Colorado, Connecticut, Virginia, and Utah each provide their state residents with rights to: • Confirm whether we process their personal information.

Access and delete certain personal information.
Data portability.
Opt-out of personal data processing for targeted advertising and sales.

Colorado, Connecticut, and Virginia also provide their state residents with rights to:

Correct inaccuracies in their personal information, taking into account the information’s nature processing purpose.
Opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects.

To exercise any of these rights please write us at: 8880 Rio San Diego Drive, Suite 600, San Diego California 92108.

Nevada provides its residents with a limited right to opt-out of certain personal information sales. Residents who wish to exercise this sale opt-out rights may submit a request to this designated address: 8880 Rio San Diego Drive, Suite 600, San Diego California 92108. However, please know we do not currently sell data triggering that statute’s opt-out requirements.

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Website like message boards. The information you share in public areas may be viewed by any user of the Website.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at: Legal@hyundaitranslead.com

California Privacy Supplement

California provides eligible California residents with specific rights with respect to our collection, retention, and use of Personal Information. This California Privacy Supplement applies solely to eligible residents of California as of January 1, 2023. Any terms not defined in this section have the same meaning as defined in California Law. This section does not address or apply to our handling of publicly available information or other personal information that is exempt under the CCPA.

(a) Right to Know Personal Information Collected, Disclosed, Sold or Shared

You have the right to request that we provide certain information to you about your Personal Information. Specifically, you have the right to request disclosure of the categories of Personal Information and specific pieces of Personal Information we have collected about you. Upon the submission of a verifiable consumer request we will disclose to you:

(i) the categories of Personal Information we collected about you;

(ii) (iii) the business or commercial purpose for collecting Personal

Information;

(iii) (iv) the business or commercial purpose for disclosing, selling or sharing

Personal Information; and

(iv) (v) the categories of third parties with whom we sold, shared or disclosed Personal Information for a business purpose.

We will also provide the specific pieces of Personal Information we collected about you, subject to certain exceptions under applicable law, if you also request access to such information.

If you have visited our websites, we may have collected information about you and the Device you used to engage with our websites, such as an IP address, device type, operating system, time of visit, and other similar information, as discussed above. Such information may not be stored with other Personal Information that identifies you (such as your name, postal address, email address, etc.), and we therefore may not be able to reasonably associate this device-level information with you. Thus, we may not be able to provide you with specific information, delete or correct specific information that we have collected that cannot be reasonably associated with you. You may exercise your privacy rights for device-level data by engaging with the consent management platform displayed when you enter our websites, or by clicking on the “Cookies Management” link on our websites, if applicable.

(b) Right to Request Deletion of Personal Information

You have the right to request that we delete Personal Information that we have collected from you, with exceptions. Once we receive and confirm your verifiable consumer request, we will conduct a reasonable search of our records in order to locate any Personal Information we have collected from you that is eligible for deletion and delete such Personal Information. To the extent we have disclosed any Personal Information collected about you with service providers or contractors that is eligible for deletion, we will direct those service providers or contractors to delete that Personal Information as well. For the sake of clarity, however, Hyundai Translead may not be able to comply entirely with your request to delete all of your Personal Information as set forth under California Law. We are not required to delete any PI we have collected about you that is necessary for us and our service provider(s) to:

(i) Complete the transaction for which the PI was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between Hyundai Translead and you.

(ii) Help ensure security and integrity to the extent the use of the consumer’s Personal Information is reasonably necessary and proportionate for those purposes, including to detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted Personal Information; protect against malicious, deceptive, fraudulent, or illegal activity and help prosecute those responsible for that activity; or ensure the life and physical safety of natural persons.

(iii) Debug to identify and repair errors that impair existing intended functionality.

(iv) Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law.

(v) Comply with the California Electronic Communications Privacy Act pursuant to Chapter 3.6 (commencing with Section 1546) of Title 12 of Part 2 of the Penal Code.

(vi) Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, if you have provided informed consent.

(vii) Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us.

(viii) Comply with a legal obligation, such as retaining records for a period of time as set out in local, state, or federal laws.

(ix) Otherwise use your Personal Information, internally, in a lawful manner that is compatible with the context in which you provided your information.

Following a deletion request, any Personal Information about you that was not deleted from our systems due to the above exceptions will only be used for the purposes provided for by the applicable exceptions. Thus, all Personal Information about you that is not subject to a deletion exception will either be (1) permanently deleted on our existing systems (with the exception of archived or back-up systems maintained for emergency disaster recovery and business continuity purposes); (2) de-identified; or (3) aggregated so as to not be personal to you.

(c) Right to Correct Inaccurate Personal Information

You have the right to request that we correct any of your Personal Information that we maintain about you, taking into account the nature of the Personal Information and the purposes of the processing of your Personal Information.

(d) Right to Opt-Out of the Sale or Sharing of Personal Information

If Hyundai Translead sells or shares Personal Information about you to third parties, you may have the right to opt-out and request that Hyundai Translead not sell or share your Personal Information. To exercise the right to opt-out, you (or your authorized representative) may submit a request to us writing to Hyundai Translead at 8880 Rio San Diego Drive Suite 600, San Diego, California 92108.

(e) Do Not Sell or Share My Personal Information

Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize Personal Information sales. However, if at a later time, you wish to allow us to share or sell your Personal Information to third parties, you must opt-in to such sharing or sales, and may be do so by writing to Hyundai Translead at 8880 Rio San Diego Drive Suite 600, San Diego, California 92108. If a transaction requires the sharing or sale or transmission of your Personal Information in order to complete the transaction, we will notify you and provide instructions on how you can opt-in.

(f) Right to Appeal

You have the right to appeal any decision or indecision related to the exercise of any right you are granted under California Law.

(g) Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights

We will not discriminate against you for exercising any of your privacy rights. Unless permitted by applicable law, we will not:

(i) Deny you goods or services.

(ii) Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.

(iii) Provide you with a different level or quality of goods or services.

(iv) Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

(h) Exercising Your California Privacy Rights

You do not need to create an account with us to exercise your California Law rights. To exercise the California Law rights described above, please submit a verifiable consumer request to us by writing to Hyundai Translead at 8880 Rio San Diego Drive Suite 600, San Diego, California 92108.

To exercise your right to know, delete or correct your Personal Information as described above, we need to verify your identity or authority to make the request and confirm the Personal Information relates to you. Your verifiable consumer request must provide sufficient information that allows us to reasonably verify that you are the person about whom we collected Personal Information or that you are an authorized representative of such person. We will not respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. While we may ask for Personal Information to verify the requestor or consumer’s identity when making a request, we will only use that Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request. Making a verifiable consumer request does not require you to create an account with us. Additionally, you may only make a verifiable consumer request for access twice within a 12-month period. If Hyundai Translead cannot verify that the requestor is authorized by the consumer to act on such consumer’s behalf, Hyundai Translead is not obligated to provide information or respond to the request. If you have any questions about making a request on behalf of another consumer, please write to Hyundai Translead at 8880 Rio San Diego Drive Suite 600, San Diego, California 92108.

(i) Response Timing and Format

We will make our best effort to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. Within ten (10) days of receiving the request, we will confirm receipt and provide information about our verification and processing of the request. The response will also explain the reasons we cannot comply with a request, if applicable. Requests for the specific pieces of information that we have collected about you will be sent in a portable, readily useable format that you may transmit to another entity without hindrance. Hyundai Translead will maintain records of consumer requests made pursuant to the CCPA as well as our response to said requests for a period of at least twenty-four (24) months.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

(j) Your Rights Under “Shine the Light”

In addition to your rights under California Law, California Civil Code Section 1798.83 permits California residents to request information regarding our disclosure, if any, of their Personal Information to third parties for their direct marketing purposes. If this applies, you may obtain the categories of Personal Information disclosed and the names and addresses of all third parties that received Personal Information for their direct marketing purposes during the immediately prior calendar year (e.g., requests made in 2023 will receive information about 2022 sharing activities). To make such a request, please provide sufficient information for us to determine if this applies to you, attest to the fact that you are a California resident and provide a current California address for our response. You may make this request in writing to the Legal Department: 8880 Rio San Diego Drive Suite 600, San Diego, California 92108.